Maria Paula
Manager
Maria Paula is a purpose-driven professional with over 8 years of experience in consumer and market research, project management, and brand strategy optimisation. She excels at understanding stakeholder needs to identify gaps and opportunities, refine communication strategies, and recommend innovative improvements that strengthen company operations.
With deep expertise in consumer and market research across FMCG categories and experience translating business needs into actionable insights, Maria Paula brings a unique perspective shaped by her work in Latin America and Europe. Her MBA from Rotterdam School of Management, with a concentration in Sustainability, equipped her with pragmatic tools to navigate sustainability complexities in businesses.
Her empathetic leadership style and results-oriented approach have consistently fostered trust, aligned team strengths with goals, and driven impactful outcomes. She's passionate about transforming businesses through strategies that create positive environmental and social impact.
Previous professional experience
— MBA consultancy at Triodos IM and Orbia Fluor & Energy Materials
— Associate Manager at NielsenIQ
— Senior Innovation Research Analyst at NielsenIQ
— Nielsen Consumer Neuroscience Executive
— Marketing Analyst at L'Oréal
Education and certificates
— International MBA with Sustainability concentration from Rotterdam School of Management, Erasmus University
— Bachelor of Business Administration from Universidad de Los Andes
— International Business Exchange at The University of Hull, UK
— Specialized Program in Digital Marketing from the University of Illinois at Urbana-Champaign
Beyond work
Farah enjoys exploring the vibrant cultures of the Middle East and engaging in chess matches when not immersed in sustainability frameworks. Her passion for connecting with global communities extends beyond her professional life, making her a true multicultural bridge-builder.
Areas of expertise